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Friday, April 30, 2010
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Ok I understand everything you pdt playboy magazine gets off the court premises. Ù good bad boy we're all the same.
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deliveryman third party and end.
This bag was famous for this beautiful girl. END. I forgot please enter the eye, eh.
This bag was famous for this beautiful girl. END. I forgot please enter the eye, eh.
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ze
Not good vs. see that: o the middle side of the titanic sr chuuuuu:-P
Not good vs. see that: o the middle side of the titanic sr chuuuuu:-P
Monday, April 26, 2010
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iad: Apple reinvents mobile advertising
Out
Source Apple. 
iad is the advertising platform from Apple for all applications run on iPhone / iPod or iPad.
The objective of the U.S. company is to provide developers anxious to preserve the free applications from the public, a simple and effective way to monetize the mobile audience tied to their establishment.
benevolence What would we say if we did not know that Apple could expect to obtain 40% of revenue generated by the campaigns created using this mobile advertising platform! But just explain why Apple does not things half (again) and that competition still going on near the subject.
For this, we must explain that the solution iad will allow direct integration of advertising space in rich apps, without users having to leave the environment of an application running. ..
course mobile advertising is nothing new. Many times we have mentioned on this blog, the various solutions proposed by various companies worldwide . The most advanced to date are provided by Google and Admob. The latter start-ups specializing in mobile advertising is currently being acquired by the firm in Mountain View ...
However well AdMob Solutions and Google AdWords / Adsense suggest ways to address the mobile web and embedded applications, the industry is still struggling to really take off.
Therefore, Apple is very strong in presenting iad, a solution that offers multiple opportunities to make a mobile advertising campaign more attractive ...
Currently, a mobile advertising campaign is reduced to simple banners or text clickable linking to mobile sites more or less adapted to the user terminal .... Video as mobile billboard has appeared but the user experience in this field still has a good scope for improvement.
In the video clip below, Steve Jobs said the promising potential of this sector that the company has obviously preempt. Indeed, when it was announced that a user spends 30 minutes on its applications iPhone / iPod every day and there are more than 20 million mobile devices worldwide Apple, it's reasonable to ask questions when there is an advertising, or an advertiser.
With iad advertising platform, developers, advertising companies will have real development kits (Objective C, HTML5) to create the interaction with users through the integration of audio clips, video, or other games to be inserted directly into applications ...
also is iad an advertising platform that could be in line tool for Google Adwords; platform buying keyword and positioning of the sponsored links found on the results displayed by search engine Google.
course, we do not have all the details of the solution proposed by Apple, but it is highly likely that the publisher should develop a true market place for advertisers and other advertising agencies.
Many observers are betting that Apple will be able to provide information on the habits of users of applications from the App Store. Usage times, the most watched content, brief patterns of consumption will not probably ski across the platform to maximize the targeting and therefore the impact of advertising on the channel iPhone / iPod / iPad.
Apple has indeed a lot of data about users of its products. Since the inception of iTunes account (so far, over 100 million accounts) to its recommendation engine "Genius" is a very rich knowledge base that can exploit the publisher through the platform iad .
Also, for the fenced competition to propose solutions in this field for many years is a bit "Flowing, there nothing more to see ... "But
bet that Google is not going to let it go ... because the public does not forget is his livelihood. It is therefore likely that Google offers tools even more effective around the particular geomarketing mobile ...
However, there are clues that suggest that Apple just wants to raid the market through its solution iad, leaving virtually no alternative for developers who want to use another solution.
The contract publisher / developer of applications destined for the App Store Apple has written a paragraph (3.3.9), entitled "User interface, data collection, and local privacy laws" that supports the will of foreclosure:
"Except for the remainder of this contract , data from the device can be provided or disclosed to any third party without the prior written consent of Apple. Consequently, the use of third party software in your application to collect and send data from the device to a third party for processing or analysis is expressly prohibited. "
as everyone knows, one of the advantages of online advertising, whether on the Web or mobile, is precisely to analyze the returns of campaigns and thus to send data to third-party solutions ...
Therefore, there to think that Apple could have put an end to competition from iad even before its launch, there is only one step ...
continued ... with the release of the iPhone OS 4.0 next June!
Source Apple.
Sunday, April 11, 2010
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Phone With Windows 7.0, Microsoft Strikes cons ... Nokia buys
Last week Novedia had the privilege of attending the briefing Windows 7.0 Phone in Paris organized by Microsoft.
Before an audience of a hundred people from all over Europe, the Redmond company to introduce new products on its new mobile platform.
Without revealing some confidential information that were uncovered during this appointment, he agrees to share a set information that have been churned out by the publisher since Of Mobile Congress Barcelona and Mix in Las Vegas.
Indeed, one of the slogans of the designers of the new platform was to start from scratch. In other words, everything that has been developed as part of Windows Mobile to version 6.5 to market last year, is finally set aside.
With the tremendous rise of Apple in the smartphone and appetites barely veiled Google, Nokia, RIM or Samsung, Microsoft teams, did not want to fall behind in this promising market. It's a bit "Think different" at Microsoft ... and why not because they have a real card to play as a forerunner in the mobile market.
Also, to generate interest from developers and publishers, Microsoft has decided to support its strategy on the use of its platform. NET development and free availability of different programming tools.
The idea is to use Microsoft's broader development solutions for PC and console Xbox to address the mobile channel.
Silverlight technology, presented as a competitor to Adobe Flash, will it read PDA Windows Phone to design mobile applications rich in multimedia experiences.
In addition, the XNA development platform used to create games for Xbox, will be sought by developers of mobile games. In this regard, the editors of the sector, have high expectations around new user experiences on mobile games and real-time multiplayer ...
Thus, the developer community already familiar with these technologies will have no special effort to understand the Windows platform Phone 7.0.
With a philosophy and interfaces that really stand out from the competition, Microsoft is committed with a mobile platform very interesting and more integrated solutions to all the software publisher.
To support the international deployment of Windows 7 Phone Series, a market place (Windows Market) will be launched simultaneously with the release of new Windows Smartphone. At the next school year, users will enter this shop software, rich with multiple applications and enable it, to test an app before buying it ...
With this great return on mobile, Microsoft intends to target not only companies but also the general public. No doubt this will offer comprehensive and offensive to conquer new market shares.
Therefore, under the partnership Novedia & Microsoft and our strong expertise in the field of mobility , we hope to assist our customers on this new platform with which the American publisher incurs huge means.
Source Microsoft.
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