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PagesJaunes is installed on 60% of iPhones

An interesting article on one of the major groups of Internet advertising.

Indeed, the president of the PagesJaunes Group hopes to achieve 50% of its activity on the Internet in 2010 and intends to use the public's enthusiasm for SmartPhones ...

Excerpt from article published on the figaro.fr 19/02:

The mobile phone could be the new platform while PagesJaunes Group now generates 5% of its audience on mobile, with a growth rate "faster than we had originally envisioned "and rate of progression from 150 to 200% by year-end 2009, over 10 million visits.

The iPhone launched in late 2008 by PagesJaunes has been downloaded 1.8 million times and team so now 60% of stock of iPhones in France, the company said.

application, free, which allows you to find details of professionals and individuals, are also for mobile phones running on Nokia and Android, the operating system from Google. But 70% of traffic is generated by the iPhone, where it is one of three most downloaded applications in France, according PagesJaunes. The application site's driving directions mappy.fr has been downloaded about 500,000 times.

Accordingly, the group, which currently does not draw significant sales in this segment will offer its advertisers a commercial offer specific mobile from April. Read the full article . Source

Lefigaro.fr